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RED CARPET UPDATE: Hollywood Celebrities Embrace Swaddleaze at 2006 Oscar Awards Gifting Event

Angela Bassett, Carrie Ann Inaba, Melissa Joan Hart and more are the latest parents to enjoy the unique two-in-one baby swaddler and sleep sack from 2 Virtues.

PAWTUCKET, RI. – May 8, 2006– Swaddleaze, the original two-in-one wearable baby swaddler and sleep sack from 2 Virtues Inc. (www.2virtues.com), is taking Tinseltown town by storm. Chosen by celebrity insider Jayneoni to be included in her exclusive pre-Oscar gifting event, The Boom Boom Room, for celebrity parents, Swaddleaze proved to be a “must have” baby product. Angela Bassett, Carrie Ann Inaba, Melissa Joan Hart all chose to take one home, while other A-list parents such as Matt and Luciana Damon, Angelina Jolie, and Brooke Shields have been gifted with one.

Heather Allard, President of 2 Virtues and creator of Swaddleaze, says of the gala event, "I met so many gracious celebrity parents--they were genuinely interested in Swaddleaze and how it could help them & their babies sleep better. This was an experience of a lifetime for me.” Offering warmth without worry, Swaddleaze’s special patented design swaddles babies quickly and easily and features an innovative “swaddling wing” that fastens in the back. Swaddleaze also has many additional benefits; it soothes colic, offers warmth without worry, and helps both baby and parents sleep longer and better. According to The SIDS Alliance, wearable blankets in the crib are a safer alternative to loose blankets.

Meanwhile, Swaddleaze and Allard are a hit with the media as well. They have been featured on NBC Health Check, The WB Health News and UrbanBaby.com, the website for hipster parents from coast to coast. Swaddleaze has won 2 awards from iParenting Media and has been dubbed a “must have” baby product by Pregnancy Magazine, New Parent Magazine and the Family Review Center.

On the publishing front, “Savvy Mommy” editor and author Victoria Pericon (www.savvymommy.com) has chosen to feature Heather Allard and Swaddleaze in her latest book “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors.”

Swaddleaze’s plush and cozy fabrics come in a variety of pleasing colors and are machine washable and dryable. They also zip up the front for easy diaper changes. A new cotton terry cloth version will be available May 2006. All sell for the low price of $25.00. Swaddleaze is sold at over 60 US retailers and in Australia, Canada, New Zealand, South America and the United Kingdom. For more information, visit the web site at www.2virtues.com or call 877-276-6022.

SWADDLEAZE FACTS AT A GLANCE
Featured at the exclusive 2006 Oscar celebrity gift event, The Boom Boom Room
Original two-in-one swaddler and sleep sack
Provides a safe and secure way to a restful sleep for the whole family
Helps to reduce SIDS risk and eases colic.
Patented design includes a “swaddling wing” that fastens in the back
Cozy fabrics are machine washable and dryable
Terrific price point at $25.00
Featured in the new book “Cool Mom Inventions: Secrets of 76 Successful Mommy Inventors” by Victoria Pericon

ABOUT 2 VIRTUES: Located in Pawtucket, Rhode Island, 2 Virtues (www.2virtues.com) was created by President Heather Allard with a mission to help parents and children sleep better and longer. Her innovative flagship product, Swaddleaze, is an international success and she plans to bring a variety of similar products to market.