MEDIA CONTACT:
Kristina Junger-Godfrey
949-720-7062
kristina@kjunger.com

FOR IMMEDIATE RELEASE


BurpCatcher™, the Revolutionary New Burp Cloth, Keeps Parents and Babies Clean and Content

The age old problem of messy baby spit up is finally solved with BurpCatcher,
from Williamboy Products

WASHINGTON, D.C. – June X, 2006– Introduced to wide acclaim at the International Juvenile Products Manufacturers Association this year, BurpCatcher (www.burpcatcher.com) sets a new standard in burp cloths. Designed by Williamboy Products as an entirely fresh approach to an everyday baby item, BurpCatcher burp cloths have an innovative pocket that hangs open to catch a baby’s spit up. Parents and caregivers now have a less stressful, cleaner and more convenient feeding experience for under $10.

BurpCatcher’s patent-pending design offers the protection and peace of mind that conventional burp cloths can’t. No matter what position a baby is in, BurpCatcher’s ingenious pocket hangs open just the right way to catch any spit up –with no hardware, snaps or scratchy Velcro. Because it is soft and washable, BurpCatcher works like a regular burp cloth in every other way; absorbent and truly functional, it can be thrown in a diaper bag, folded in a drawer and used for any kind of wiping up. But unlike other burp cloths, only BurpCatcher provides a clean solution for burping a baby.

Margaret Pressler, founder of Williamboy Products and creator of BurpCatcher recalls burping her children as one of the most stressful parts of having a baby. "For generations, moms have had no choice but to get messy because a baby’s spit up rolls right off a typical burp cloth. You have to clean it up so many times a day!" Margaret says. "When I created BurpCatcher burp cloths for my third child, I no longer had to change my clothes constantly or clean spit up off the floor or furniture. I was more relaxed and had more time to enjoy my baby.” Margaret knew she had to bring her idea to other moms and caregivers.

In recent years, the International Juvenile Products Manufacturers Association show has been a showcase for inventions that solve parents’ everyday headaches as they raise young children. To date, the market for burp cloths has been dominated by old-fashioned, tri-fold cloth diapers and thin, decorative cloths, neither of which offers adequate protection in the real world of baby burping. Now that's changed. BurpCatcher burp cloths were enthusiastically received at this year’s JPMA trade show in Orlando, Florida and are set to revolutionize the industry.

BurpCatcher burp cloths come in soft flannel or cozy fleece, and will be available in retail stores starting this summer. Both versions will sell for a suggested retail price of $9.99, with the flannel cloths sold in packs of two. The fleece cloths will be sold individually in a beautiful tulle gift bag with ribbon. Both versions come in blue, pink and mint green and feature BurpCatcher’s trademark baby logo. For more information, call XXX-XXX-XXXX or visit www.burpcatcher.com.

BURPCATCHER FACTS AT A GLANCE
? Innovative pocket hangs open to catch baby's mess
? No hardware, snaps or scratchy Velcro
? Affordable low price of $9.99
? Great for general cleanup of babies and kids
? Fully washable and dryer-safe
? Two versatile designs—fleece and flannel

About Williamboy Products Inc.
Williamboy Products Inc. was formed in 2006 by Margaret Pressler with the mission of bringing parents of young children inventive products that help solve everyday parenting problems. Williamboy's first line is the revolutionary BurpCatcher burp cloth, the only burp cloth on the market that features a pocket to catch a baby's spit up. Williamboy has many more products planned that will make life easier and less stressful for parents. The company is based in Washington, D.C.